About Us

Constant Daily Improvement!

KAIZEN is the Japanese word for “improvement” or “change for the better” and refers to the philosophy of continuous, constant improvement. Our goal each day, is to be just a little bit better than the day before. We accomplish this by surrounding ourselves with a COMMUNITY of driven, like-minded individuals that have made the choice to prioritize their health and fitness.

Remember, nothing great is ever accomplished alone, and the team-oriented mindset you will find at CrossFit La Crosse is an integral part of our success…and yours.

Meet Our Team

Kevin Reynolds

Owner and Coach

Nick Randall

Head Coach and Manager

Derek Mueller


Scott Gibson


Maggie Servent


Hilary Kuhl

Health and Wellness Coach