About Us

Constant Daily Improvement!

KAIZEN is the Japanese word for “improvement” or “change for the better” and refers to the philosophy of continuous, constant improvement. Our goal each day, is to be just a little bit better than the day before. We accomplish this by surrounding ourselves with a COMMUNITY of driven, like-minded individuals that have made the choice to prioritize their health and fitness.

Remember, nothing great is ever accomplished alone, and the team-oriented mindset you will find at CrossFit La Crosse is an integral part of our success…and yours.

Meet Our Team

Kevin Reynolds

Owner and Coach

ABOUT KEVIN

I started doing CrossFit in 2012. I’ve been lifting weights since I was 15. My best friend Peter Olson got me into CrossFit when he opened an affiliate in our hometown, CrossFit La Crosse. My background previously was primarily powerlifting. CrossFit has changed my fitness forever. I became a trainer because I love putting smiles on faces and helping change people lives.

CrossFit Level 1
CrossFit Level 2
CrossFit Powerlifting

Nick Randall

Head Coach and Manager

ABOUT NICK

I started doing CrossFit In 2016. I’ve always enjoyed fitness. During college, I found that I was losing my motivation. A co-worker of mine recommended that I try CrossFit. After the first class, I was hooked. CrossFit has taken my fitness to a completely new level and brought back that motivation. I had a lot of support from all of the coaches when I first started and they have had a tremendous impact on my life. I have become more self-confident because of this and love helping others do the same.

CrossFit Level 1
CrossFit Level 2

Derek Mueller

Coach

ABOUT DEREK

I started doing CrossFit in 2014. I began doing CrossFit with some friends simply to challenge ourselves. I keep doing it because I love the variety, the people, I feel great, and I want to do what I can to stay as healthy as I can long as possible. I became a trainer as a way to invest more in the community that is CrossFit La Crosse.

CrossFit Level 1
CrossFit Level 2

Scott Gibson

Coach

ABOUT SCOTT

I started doing CrossFit in 2016. I had lost 70lbs while living in Costa Rica and when I came back I got into running, push ups and p90x in order to maintain my weight loss. Then I met Peter Homp in early 2016, and he encouraged me to try CrossFit La Crosse. The rest is history. I taught high school and coached middle school sports for years so after doing CrossFit for a couple years, I thought it would be fun to take the L1 and be a coach. The L1 really improved my front squat and it was a fun fun class so I wanted to do the L2 asap to continue learning. Now seeing athletes make improvements that surprise them is what I thrive on.

CrossFit Level 1
CrossFit Level 2
MA Education
MA Creative Writing

Maggie Servent

Coach

ABOUT MAGGIE

I started doing CrossFit in 2019. I’ve been very active throughout my life and played many different sports. After high school, I was looking for something to keep me active and also feed my competitive side a bit. CrossFit was the perfect fit, and I happened to stumble upon it while in a college club called FLOW. Coaching seemed like a great way to push me out of my comfort zone and cultivate growth not only fitness wise but personally also. I hope to be able to help others to grow in and out of the gym as well.

CrossFit Level 1

Hilary Kuhl

Health and Wellness Coach

ABOUT HILARY

I started doing CrossFit in 2013. I grew up playing all the sports, played basketball in university, and my good friend who precepted me as a nurse brought me to my first class and the rest was history! I love being challenged with constant change and variation, which is exactly what CrossFit is! Coming alongside people in whatever part of their journey they are in is my passion! I believe there is gold, potential, and hope in every person’s situation and life and I love being able to help people overcome obstacles and achieve it!

Bachelors of Science in Nursing (USA)
Basic life support (USA)
Advanced life support (USA)
Pediatric Advanced Life Support
Certificate IV in Community Development (Australia)
Certificate IV in Chaplaincy and Pastoral Care (Australia)
Diploma of Christian Missions Leadership (Australia)

Caleb Thompson

Coach

ABOUT Caleb

When I joined CrossFit La Crosse in 2018, I had never tried an Olympic lift before. Although I had always been active, I often struggled to stick with any exercise routine for more than a few weeks, frequently falling into the trap of the New Year’s resolutions that fizzled out. That all changed when I discovered CrossFit. The excitement of mastering new movements and the support from the coaches and community, quickly turned my routine into a passion. The transformation I’ve experienced—both physically and mentally—has been profound. Now, I’m excited to begin my journey as a coach, with the hope of sharing the strength and enthusiasm I’ve gained with others.

CrossFit Level 1
CrossFit Level 2

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About Us

Constant Daily Improvement!

Meet Our Team

Kevin Reynolds

Nick Randall

Derek Mueller

Scott Gibson

Maggie Servent

Hilary Kuhl

Caleb Thompson

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